Whole Food Market Circumstance Analysis

 Whole Foods Market Case Analysis Article



Whole Foods Market has developed into the planet's largest retail chain of organic food supermarkets. Their particular fast growth success is principally due to getting high selective core values. The company employs more than 32000 workers and also with a typical size of store of approximately 3 thousands square metre distances.


Basic environment


An affluent Organization intended for Economic Co-operation and Expansion (OECD) is an excellent whole food market. The production of organic and natural foods can be challenged intended for the growing demand. While using rising tendency of health and fitness consciousness, Whole Foods Market has progress rapidly.


In British isles and America, there are a lot more than 270 retailers of Whole Foods Marketplace. Due to the a large amount of retailers, the business of Whole Foods Market has gradually elevated in global trade. When ever there is an increase in global operate, the business will then gained possibility to expand the business in new specific niche market and the criteria of foodstuff are then not different. On the other hand, Chinese suppliers emerged because superpower which can be one of the countries in the world that has tremendous financial power which also help to enhance the business.

Political/ Legal

As for The japanese, United States, plus the European Union, the standards of ‘Organic' are confirmed by laws and regulation. However , this could not are present in other countries.


The associated with Whole Foods Market will be on the National Organic Criteria Board. It concerns more about health conscious, the education of health awareness of the consumer as well as the sustainable culture.


A store of Entire Foods Companies are located in a neighbourhood each where 45 per cent of the consumer contains a college degree. In addition , this helps to ensure that the consumer could have further understanding of nutrition. However, the baby boomer generation could also be one of many factors that lead to the growth of Whole Foods Market. On the other hand, the urban singles, whose are having extra disposable salary also present an opportunity for the growth of Whole Market.


Complete foods Marketplace applied business processes and green mission on the business. As for organization processes, Complete Foods Marketplace uses site and paperless ordering program to enhance the business enterprise in the industry. Furthermore, under green mission, the company uses blowing wind power, electricity monitors and also solar and biomass in uplifting the company.


The market of organic food in global market brings in big opportunity to the business. The size of the store hinders the shoppers, the prices will be high, as well as the local corner shop increased the alternatives from the organic foods are belongs to the business threats.

Market analysis


Whole Food market industry carries both equally organic and natural food products and that emphasized about health conscious and helped to build up standardization of organic food and more humane treatment of animals. The company perspective is to keep a sustainable future meaning they want the next generation to live with values individual diversity, creativeness and personal inclination.

Bargaining benefits of suppliers

Since the bargaining power of Complete Foods Companies are greater, it might then have the ability to threaten the current suppliers who have less marketplace alternatives. The number of suppliers of organic food would become the difficulties of the suppliers. Furthermore, the variation of companies could also judge the dedication of the suppliers.

Bargaining benefits of buyers

The dominance customer of this sector would be Wal-Mart because it gives low cost companies it is a great choice for people who are not willing to pay reduced price pertaining to foods. The grocery industry was insensitive towards the circumstances of the monetary. For circumstances, the competition among Whole Foods...

Bibliography: Hanson, D., Dowling, P. M., Hitt, Meters. A., Ireland, R. G., & Hoskisson, R. Electronic. (2008). Ideal Management Competitiveness & Globalisation (3rd impotence. ). South–Western college, Cengage Learning Sydney.

Robert, H. K., David, P. N., & Edward, A. W. (2008). Developing the Approach: Vision, Benefit Gaps, and Analysis. Havard Business School Publishing.

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